These guidelines are designed to create and maintain consistency across all videos produced at Louisiana Tech University, building the University’s brand and meeting our viewers’ expectations every time they watch a Louisiana Tech video.
Audience
Louisiana Tech University video is a recruitment and retention tool for the university. The main audiences are potential students and current students, therefore, the majority of the content should be designed with students in mind. Secondary audiences include media, faculty, staff, alumni, donors and community members.
Logos and Branding in Video
All videos must adhere to Louisiana Tech University’s Brand Standards including standards for brand colors and fonts.
To present a consistent, unified image for Louisiana Tech University’s branding and marketing initiatives, all division, college, school, department, videos must clearly identify their relationship with the university. All videos produced for official university use must be approved by University Communications. This includes videos produced for colleges and departments.
Logos and Trademarks
All Louisiana Tech University videos should include the following components, which are included in Louisiana Tech University’s standard templates (provided upon request):
- The Louisiana Tech University logo, implemented according to the university’s graphic standards. Use of the Louisiana Tech Athletics logos are prohibited without written consent from University Communications.
- The full name of the university – Louisiana Tech University – no “LA Tech”.
- No university trademarks may be altered or manipulated in any way or merged with or placed directly against any other logo.
Copyright
All videos must comply with copyright laws. Any content, photo, image, logo or media that does not meet copyright laws must be removed from the video. Before including any element that may infringe on copyright law, contact University Communications at 318.257.4854 or web@latech.edu.
Accessibility/Closed Captioning
As a state institution, Louisiana Tech University’s website is required to comply with the federal Americans with Disabilities Act (ADA) which requires that websites, information systems and information technologies are accessible to people with disabilities. All new videos that will be linked from Louisiana Tech University’s website must be closed-captioned to meet these accessibility guidelines. Transcripts must also be provided for videos.
Videos will be reviewed for issues with text visibility. Transparent typefaces and drop shadows can make text difficult to read.
Grammar, Punctuation, and Word Style
Grammar and punctuation must follow the latest edition of the Associated Press Stylebook.
Correct usage of university-related terms including degrees, semesters, majors, and minors can be found in the Louisiana Tech University Brand Standards/Style Guide.
When capitalizing a video title, use title case. If a word is hyphenated, capitalize only the first letter of the first word.
Intros and Outros
Introductions and closing shots must use the University Communications standard intros and outros that include the Louisiana Tech University logo and the words Louisiana Tech University.
To request Louisiana Tech University’s standard video intro and outro files please visit our Google Drive Video Assets. All exceptions must be approved by University Communications.
Lower Thirds
Occasionally there are exceptions to these general rules for lower-third titles. Any exceptions to the following rules must be approved by University Communications.
Capitalization
Capitalize the first letter of all words in the lower third headings. If a word is hyphenated, capitalize only the first letter of the first word. If the subheading of a lower third is a sentence, use sentence case (capitalize only the first letter of the first word and include punctuation at the end of the sentence).
Interviewee Information
Keep it simple. The interviewee’s name appears on the first line; their title appears on the second line.
Styling
Graphics must conform to the Louisiana Tech University standard lower third template that can be requested by contacting contact University Communications at web@latech.edu.
For any questions regarding videos or anything mentioned above, please contact the Digital Storyteller – Video, Harleigh Price, at hprice@latech.edu.