Consistency of writing style is as important to Louisiana Tech University’s identity as consistency of design. This section is not a comprehensive text but is designed to address some of the diversity of writing style at Louisiana Tech.
The University Communications team uses and recommends The Associated Press Stylebook. There are always some exceptions to the rules; such exceptions are included in this guide as recommended style for use at Tech.
Use abbreviations sparingly in correspondence or in text material; in all cases, spell out any word when meaning may be obscured by abbreviation.
In first reference, spell out the name of an organization that may be abbreviated in subsequent references. Also in first reference, identify in parentheses the abbreviation to be used later: Louisiana Tech Concert Association (LTCA), Student Government Association (SGA), Bulldog Online Student System (BOSS).
The initials “LTU” or “LA TECH” should not be used in publications. Instead, use “Louisiana Tech University” on first reference and “Louisiana Tech” on second reference. “Louisiana Tech” or “Tech” are appropriate in subsequent references.
Spell out when possible: bachelor’s degree, master’s degree, doctorate or doctoral degree. Abbreviate specific degrees without spaces between the letters: BA, MS, PhD, MBA, JD, MD. Set off an abbreviated degree with commas after a full name: Mary Jones, PhD, spoke. Refer to a person with a doctoral degree as Dr. on first reference only: Dr. Jane Smith spoke (first reference). Smith spoke (all other references).
Our Louisiana Tech style is to use academic degrees without periods.
Note: Newspapers and other forms of media will remove Dr. before any name unless the person is a medical doctor.
In the inside address of a letter, spell out such words as street, road, or drive, as well as North, East, South, or West. Also spell out the names of states. Note that Tech post office boxes are unique to Ruston, therefore the use of “Tech Station” or “T.S.” is unnecessary.
Please note that the USPS prefers no periods within addresses for post-office boxes.
Louisiana Tech University
PO Box 3178
Ruston, Louisiana 71272-0001
Always use numerical figures.
Use alumna when referring to one female graduate (alumnae in the plural), and alumnus for one male graduate (alumni in the plural). Use alumni when referring to a group of men and women. The use of the term graduate is appropriate and accessible for the majority of readers.
Among implies a relationship between more than two objects: There is an academic code of honor among the students. Between implies a relationship between two objects: The College of Business divided the scholarship between John Smith and Jane Adams.
Use the ampersand (&) for “and” only as part of an official corporate name: Deloitte & Touche.
Do not use the term “first annual.” An event cannot be described as annual until it has been held in at least two successive years.
Omit an apostrophe when referring to a decade as a single period of time. Omit an apostrophe if the decade is abbreviated. John attended college in the 50s. He taught in the 1920s.
Apostrophes are used to indicate possession (Mary’s lamb) and not a plural (Mary’s two lambs).
Use uppercase for the proper names of Tech’s academic colleges, schools, departments and offices. Use uppercase to specify programs: Tech’s Professional Aviation program. Use lowercase when non-specific: the aviation program. Use lowercase for seasons of the year, except when referring to Tech’s academic quarters: The program was held in the spring. The Fall Quarter begins in September. Use lowercase for first-year students (or freshmen), sophomores, juniors or seniors when referring to individuals. But capitalize names of organized entities: Class of 1920, the Senior Class. Use lowercase for majors and degrees, including graduate degrees: She is earning a master’s degree in physics. She is a biomedical engineering major. Capitalize specific course titles only; do not use quotation marks: History of European Political Theory; a course in psychology. Capitalize University when referring directly to Louisiana Tech University: The University was awarded $12 million by the state legislature to establish a research park.
Italicize the names of books, newspapers, journals, films, full-length plays, symphonies, operas, ships and airplanes. Use quotation marks around articles, poems, songs, one-act plays, television programs and sculptures.
Database, download, email, home page, website, the Internet, online (no dash), World Wide Web or Web, not WWW.
Continual means a steady repetition: The merger has been the source of continual litigation. Continuous means uninterrupted, steady, unbroken: All she saw ahead was a continuous stretch of road to Shreveport.
For days of the month, omit “rd,” “th,” “st,” “nd.” The event is scheduled for Aug. 6.
Louisiana Tech email addresses should use camel case if necessary and should be written as name@LATech.edu.
Use emerita when referring to one female retired professor or trustee, and emeritus for one male retired professor or trustee. Use of the plural forms: emeriti when referring to males; emeritae (pronounced E-meri-tee) when referring to females; emeritae/i when referring to males and females.
Hyphenate part time and full time only when used as adjectives: He is a part-time instructor in the English department. She works full time in the music department.
Don’t hyphenate vice president (or any other compound titles) in any reference.
Louisiana Tech University
In first reference always: Louisiana Tech University. Second reference: Louisiana Tech. Subsequent references: Louisiana Tech or Tech. (see abbreviations)
Accepted Usage: Pronunciation – “LAH Tech”
Unaccepted Usage: L.A. Tech Pronunciation – “EL-AYE Tech”
Spell out one to nine; use numerals for 10 and above. Use numerals even for numbers below 10, when indicating the following: age, course credit hours, statistics, ratios, percentages and amounts of money. Use a comma after digits that signify thousands except when referring to temperature, year or SAT score: Tech enrolls more than 12,000 students.
Spell out percent in text, and always use numerals: Our retention rate is 85 percent.
Preferred spellings and terms
- advisor, not adviser
- catalog, not catalogue or bulletin
- coeducational, not co-educational
- ensure, not insure (except for insurance)
- health care (two words)
- College of Business, not College of Administration and Business
- Dogs, not ‘Dawgs when referring to the Louisiana Tech Bulldogs
- President Leslie K. Guice or Dr. Leslie K. Guice, president on first reference. Guice on subsequent references.
Set periods and commas within quotation marks.
Use single spaces between sentences or after colons. In printed material, one space is inserted between sentences.
Use periods to save space within the written version of a telephone number. For example:
Use lowercase letters and periods to designate morning or afternoon: 8 a.m., 2 p.m. Double zeroes (8:00) are superfluous and should not be used.
Capitalize titles when they appear before a name. Don’t capitalize titles that follow a name. Use lowercase letters for unofficial titles preceding a name: The exhibit featured artist Mary Smith. Use lowercase letters when titles are used without the name: For information, see the registrar. A professor of history will be in attendance.
The Louisiana Tech URL should be written as LATech.edu.