References made to Louisiana Tech University, by name, in promotional or fundraising materials should be used according to the guidelines here.
For news usage, the preferred style is Louisiana Tech University on first reference and Louisiana Tech on second. Tech or Louisiana Tech can be used on all subsequent mentions.
Our University name is a registered trademark owned by Louisiana Tech University. Therefore, the registration mark (®) should be used. Registered verbiage includes:
- Louisiana Tech University ®
- Louisiana Tech ®
- LA TechTM
- Lady Techsters ®
- Louisiana Tech BulldogsTM
- Tech BulldogsTM
- Ever Loyal Be ®
- Forever Loyal ®
- The Love Shack ®
Accepted usage
- Louisiana Tech University
- Louisiana Tech
- Tech
- Bulldogs
- Dogs
- Lady Techsters
- LA Tech (athletics only) Pronunciation – “LAH Tech”
Unacceptable usage
- La (LA) Tech University
- Tech University
- Louisiana Polytechnic Institute
- Louisiana Technical University
- Louisiana Technical College
- Louisiana Technical
- La (LA) Technical
- L.A. Tech – Pronunciation – “EL-AYE Tech”
- LT University
- LTU
- Techsters (w/o Lady)
- Lady Bulldogs
- Dawgs